DETAIL
| Plan / Item |
Initial Plan
Logo + Brand Board
|
Medium Plan
Logo + Brand Manual
|
Advanced Plan
Logo + Brand Manual
|
Premium Plan
Logo + Brand Manual
|
|---|---|---|---|---|
| Plan price | from 10 UF + VAT | from 15 UF + VAT | from 20 UF + VAT | from 32 UF + VAT |
| BRAND | ||||
|
Initial online workshop
| ||||
|
Purpose, mission and vision
| - | Purpose | ||
|
Brand values (concepts)
| - | |||
|
Target audience
| - | - | - | |
|
Tone of voice
| - | - | ||
|
Brand personality
| - | - | - | |
|
Communication objectives
| - | - | - | |
| LOGO | ||||
|
Logo proposals
| 2 proposals | 2 proposals | 3 proposals | 3 proposals |
|
Logo variations
| ||||
|
Reserve area
| - | |||
|
Minimum print size
| - | - | - | |
|
Incorrect uses
| - | - | ||
|
Logo proposal reviews
| 1 instance | 2 instances | 2 instances | 3 instances |
| GUIDELINES | ||||
|
Color palette
| ||||
|
Color combinations
| - | - | ||
|
Complementary fonts
| ||||
|
Typographic hierarchy
| - | - | - | |
|
Iconography
| - | |||
|
Backgrounds and/or patterns
| - | |||
|
Graphic applications
| - | - | 4 applications | 7 applications |
| Deliverable document | ||||
|
Deliverable document
| Brand Board | Brand Manual | Brand Manual | Brand Manual |
|
Deliverable document reviews
| 1 instance | 2 instances | 2 instances | 3 instances |